BRAND STORY ARC
The Story Arc Framework is built for brands ready to expand their narrative across teams & markets. — shaping stories that show proof, build trust, and deepen connection.
Every project is custom—because every brand is different. We’ve designed these frameworks to give us a shared foundation to align on strategy, deliverables & investment. Built to balance narrative, execution, and outcome. —with flexibility to follow your brand’s ambition wherever it leads.
BRAND STORY
Brand Story Film (3–4 minutes)
A focused film that captures your origin, values, and perspective—built to create emotional connection and define purpose. Often used to ground brand positioning, onboard new audiences, or reinforce internal culture.
FEATURES
1 Founder or Leadership Short (1–2 minutes)
Captures the voice and vision behind the brand’s leadership.
2 Culture & Voice Films (1–2 minutes each)
Highlights team, culture, or client perspective—built for internal, recruiting, or brand use.
ADD-ONS
Additional creative services—like photography, social campaign extensions, or website development—can be added to any engagement.
Each is designed to deepen impact, extend reach, and maximize the value of your production investment.
STRATEGY
Strategy aligns each film to a specific business function—whether it’s attracting talent, reinforcing culture, or building trust with clients—so every piece supports a real objective while remaining cohesive and on brand.
SOCIAL
8 Social Media Cutdowns
Bite-sized edits for digital use, built from the same footage and formatted for reach across key platforms.
FULL CREATIVE TEAM BEHIND EVERY PROJECT
Each production is led by a dedicated director, cinematographer, and producer—backed by department leads across camera, lighting, styling, and post-production. We build every crew to match the creative needs of the project, ensuring each film is executed with precision, care, and a distinct visual identity.
CREATIVE
PROCESS
Every engagement follows our three-phase creative development process
—ensuring consistency, quality, and strategic alignment across every project we take on.
ALIGNMENT
We start by understanding what matters — Your brand voice, audience, goals, and position—defined with clarity, so every creative decision serves a shared intent.
CONCEPT
Before we write anything, we shape the idea behind it. What’s the core message? How should it feel? Where does it live in your larger brand or campaign? This is where we define the creative direction that guides everything else.
EXPRESSION
We shape every frame with intention—from casting and styling to performance and post-production.
The final deliverables are built to reflect your brand, move your audience, and perform across platforms—visually distinct, strategically aligned, and production-ready.
Where story builds trust. These films reveal the people, values, and purpose behind the brand.
You Bring the Brand.
We'll Shape the Story.
© 2025 by The Royal Roost.